Unique identities, cohesive brands.
Early days of brands meeting influencers...
Alyssa Milano was a regular sharer of 101 Network Content.
Content Strategy
At 101 Network, we launched 7 category-driven websites. We acquired traffic from social media, search engines, and through paid media campaigns from Facebook, Twitter, Taboola, Outbrain, and others.
Each vertical had a unique audience composition. We got to know what they liked, and wrote content just for them (monetizing on display programmatic ads), reviewed products they might be interested in (affiliate marketing), and helped them dig deeper into each category (in-line keyword search ads.)
THE STRANGE SERIES
From my time as an editor with Portable Press, an imprint of Printers Row Publishing Group.
I know you're not supposed to have a favorite but, this was my first-born brand.
BRANDS I'VE COLLABORATED WITH
Over the years, I've had the opportunity to work with some of the
biggest brands on the world on licensed product deals.
This was invaluable insight – as I dug into the detailed style guides of the best in the business,
I gained a deep understanding of the components that build a brand.
A brand with no style guide is no brand at all.
Never trust an editor who doesn't know their way around one.
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Professional experience with both Chicago Manuel of Style and AP Stylebook. I implemented AP Stylebook across all our websites by developing itneractive training, a test, and development sessions.
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I worked with Chicago Manual of Style while in book publishing.
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I developed a 101 brand-specific style guide that included approved deviations for AP as well as brand-voice stylistic choices.